01
Athly
02
Origin
03
The Problem
04
The Solution
05
The App
06
Why Us
07
Athletes Want In
08
Athlete Calibre
09
Business Model
10
The Demand
11
Growth & Defensibility
12
The Roadmap
13
The Raise
ESC to close
ATHLY
The world's best athletes, at scale
Origin
2022
Bootstrapped WASH: coaching business with top Aus athlete, Will Ashcroft
2024
Built to 3,000 paid users
2025
Started Ignition Group agency to build brands for Aus athletes & creators
2026
Founded Athly
The Problem
Fans are desperate for guidance from their idols, but athletes can't deliver it at scale
Athletes leave $240k ARR per 100k followers on the table
Athletes have paid us up to $10k upfront in the past to solve this for them
The Solution
Meet Tim Tszyu's twin
One-time athlete input → infinitely scalable clone
The App
The first application: a personal mentor for the athletes' fans.
Daily Sessions
Direct Line
Video Review
Measured Progress
Why Us
We've built this before. Now, to scale.
Joey
Joey:CEO
Legal background
Proven access to athletes
Spoken to all top Aus managers
Tom
Tom:Product Lead
Knows exactly who pays, and why
Founded and scaled 4 similar apps to 3,000 users for singular athletes
Ben
Ben:CTO
5+ years experience
5+ consumer apps shipped
2 start-ups
Athletes Want In
Feb '26 — now
100+
Athletes interested
20
Signed LOIs
2.4M
Combined reach
"This is actually insane!"
Callum Robson · Manager
"Very much interested."
Payne Haas · Manager
"Super keen on this!"
Andrew Nabbout · Athlete
Athlete Calibre
We're talking to the best.
AFL
TOP 10
1Bailey Smith
2Nick Daicos
3Harley Reid
4Marcus Bontempelli
5Christian Petracca
6Izak Rankine
7Isaac Heeney
8Patrick Cripps
9Nick Watson
10Charlie Curnow
NRL
TOP 10
1James Tedesco
2Payne Haas
3Nathan Cleary
4Reece Walsh
5Isaiya Katoa
6Blayke Brailey
7Eliesa Katoa
8Joseph Tapine
9Cameron Munster
10Terrell May
Cricket
TOP 10
1Travis Head
2Steve Smith
3Alex Carey
4Marnus Labuschagne
5Cam Green
6Mitchell Starc
7Pat Cummins
8Scott Boland
9Josh Hazlewood
10Nathan Lyon
Other
Tim Tszyu (Boxing · #1 in 2024)
Kyle Chalmers (Swimming · 9 Olympic medals)
Shayna Jack (Swimming · 2 Olympic gold)
Malcolm Marx (Rugby · #4 in world)
RG Snyman (Rugby · #6 in world)
Fred Warner (NFL · #13 ranked)
Pat Surtain (NFL · #6 ranked)
Athlete or agent in conversation with Athly
afl.com.au · zerotackle.com.au · icc-cricket.com · espn.com
Total IG Followers: 11M Avg: 478K
Business Model
One athlete with 100k followers = $5,287 MRR net to Athly
Follower conversion rate
0.625%
Avg. revenue per user
$32 / mo
Gross MRR per athlete
$20,000 / mo
Athlete rev share (72%)
−$14,400
COGS  ($0.50/mo/user)
−$313
Minimal CAC — leveraging the athlete's name and organic audience
Net MRR to Athly
$5,287
The Demand
The demand is there
WASH — one athlete to 3,000 users in 18 months.
Tested the solution end-to-end with a Socceroo and onboarded a paying-user cohort.
Launching late June with 2 marquee athletes at $50K ARR per athlete.
Projected 18-month trajectory · gross MRR & subscribers
Growth & Defensibility
Why we can do this
A clear use-case with immediate returns wins adoption before generic cloning propositions
Past conversion in the space provides trust and differentiator
Early proof leads to mass agency deals
Long term, a Spotify model where fans pay for Athly-wide access shifts leverage to us
Athletes onboarded projections
The Roadmap
First Application
The mentorship app, with more features incoming:
Wearables integration for live coaching as you train
Gamified skill rankings from real, measured ability
Athlete-side platform for frictionless onboarding and management
More Applications
Each athlete joins a valuable catalogue of encoded IP, driving:
Usage data tells us what applications to build next
IP licenses to third-party brands, media, and federations
The Vision
One platform that monetises all of the world's best athletes in a revolutionary way, at a revolutionary scale.
The Raise
Raising US$875k to reach our goals:
Scale from launch cohort to $1.2m ARR by Dec 2026
Onboard 150 of the world's best athletes by Dec 2027